Let digital signals lead the way

Fido delivers alternative data-driven credit, lead and fraud scoring

Why Fido

Expand what’s possible with digital signals

Non-invasive, data-backed drivers for qualitative credit, lead and fraud decision-making.

Unique data sets

Gain access to thousands of easily accessible digital footprint data points about users, their digital lives, behaviors and decisions

No-code integration

Capture digital signals with minimal effort, no code or development required, with no impact on UX. Easily extensible with APIs and webhooks

Instant real-world use

Assign customer lead scores, assess credit risk, detect fraud and more right out of the box based on interpretations of digital signals

Revealing the invisible

Extend visibility to credit invisibles of the world; expand and examine leads in greater depth; uncover fraud before it happens.

DIGITAL SIGNALS

What are digital signals?

Every time a user engages with a website, they send digital signals that, taken together, begin to build a picture of that user. When a signal is detected, it can be woven into the image being built of the user.

What are these signals? They are made up of a trail of data from every action and interaction a user makes with your site. If a user visits your site from an iPhone using iOS, you already have two digital signals: device type, and operating system. There are potentially hundreds of digital signals you can collect for every user. The more you collect, the more granular and detailed the picture you can create.

  • Device type
  • Device model
  • Device retail price
  • Device age
  • Device useragent
  • Sim slots
  • Operating system
  • Number validity check
  • Mobile network operator
  • Portability
  • Roaming detection
  • Reachability
  • MAID‌‌ detection
  • Business/consumer
  • Email validity check
  • Social media lookup
  • Domain & SMTP validation
  • Spam trap checker
  • Disposable email detection
  • MTA validator
  • Syntax‌‌ errors‌‌ validation
  • Email validity check
  • Social media lookup
  • Domain & SMTP validation
  • Spam trap checker
  • Disposable email detection
  • MTA validator
  • Syntax‌‌ errors‌‌ validation
  • Browser type
  • Browser version
  • Cookie analysis
  • Interests‌‌ & ‌‌Purchases
  • Referrers
  • Plugins
  • Time on page
  • Geolocation
  • Proxy‌‌ & ‌‌VPN ‌‌detection
  • Bot detection
  • Internet Service Provider
  • Connection ‌‌type
  • Connection speed
  • Business/consumer

How it works

Frictionless integration
in 3 steps

1

HOW IT WORKS

Get the widget

We deploy lightweight JavaScript code and take care of the heavy lifting. We capture the digital signals we need from your page and generate scores automatically.

2

HOW IT WORKS

Put it on your website

Paste the Fido JavaScript on your sign-up page or container tag. The most popular tag managers, such as Google Tag Manager, Tealium, and Adobe support Fido JS.

3

HOW IT WORKS

Start Scoring!

Monitor and manage your data in the feature-rich Fido dashboard. From score histories to your integration, all your data is in this interface.