Bonus abuse, also known as promotional abuse or bonus hunting, is becoming a growing concern in the gaming industry. This practice involves players exploiting promotional offers, such as sign-up bonuses or free bets, to gain an unfair advantage and profit without taking on the intended level of risk.
These abuses not only erode the profitability of gaming operators but also jeopardize the overall experience for legitimate players. As the gaming industry continues to expand, it's crucial for operators to stay informed and vigilant about the various ways bonus abuse can manifest and to implement effective countermeasures that protect their businesses and customers.
Financial Decline & Loss of Trust.
Gambling losses are on the rise, with the global market size predicted to reach $647.9 billion by 2027. For betting and gambling companies, fraud and abuse can have a significant impact on revenue and customer trust and loyalty, making it essential to detect and prevent fraudulent activity.
The gaming industry, especially online betting, and iGaming sectors has experienced a surge in bonus abuse, leading to substantial financial losses and operational challenges. Juniper Research estimates that online gambling losses due to bonus abuse reached a staggering $10 billion in 2020. Another study by Featurespace found that over 50% of online gaming fraud was related to bonus abuse, emphasizing the scale of the problem.
This fraudulent behavior undermines the integrity of gaming platforms and harms both operators and genuine players. Understanding the prevalence and impact of bonus abuse is crucial for industry stakeholders to develop effective strategies to detect and prevent such activities, ensuring a secure and fair gaming environment for all participants. But what are gaming bonuses anyway? And how can companies counter a variety of related frauds?
Discover different types of digital signals that can play an important role in countering bonus abuse.
Download the full-version of this white paper and learn how digital footprints can help to prevent online transaction frauds.
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