Sisal chooses Fido to strengthen and accelerate customer onboarding with digital footprints

05 Sep, 2022 - 11:00 · 1 min

Milano, September 5 2022 - Sisal, a leading international operator in the regulated gaming sector, chooses Fido to optimize onboarding processes by analyzing digital footprints, thanks to an innovative platform based on AI and machine learning algorithms.

The partnership between Sisal and Fido stems from a constant search for new startups and innovative solutions with an eye toward responsible gaming, with the aim of protecting consumers and preventing possible risks for players using the online platform.

Thanks to digital footprints, Sisal and Fido will be able to analyze possible risks in order to further reduce bonus and multi-accounting abuse rates, in real-time.

“As Sisal we are happy to be able to support an Italian company like Fido and we are sure that the partnership will bring great value by helping us identify high quality customers with the use of alternative non-financial data. The goal is to eliminate suspicious transactions ensuring safe gaming for our customers”, commented Chiara Marchegiano, Online Marketing Director of Sisal.

“We are happy to be able to collaborate with an important player in the gaming sector such as Sisal. Digital signals represent an additional tool for companies that have the need to monitor a high volume of new account activations without interfering with the user experience”, commented Paolo Mardegan, Chief Commercial Officer of Fido.