Fido taps Experian exec as Chief Revenue Officer to lead its international expansion

12 Sep, 2022 - 17:30 · 1 min

Milano (Italia), 12 September, 2022. Fido, the cloud platform for digital footprints, that has recently raised funds to fuel global expansion, announces that Alex Tonello has joined its leadership team as Chief Revenue Officer and he will be responsible in expanding Fido’s presence in key international markets.

Alex Tonello, who brings more than 15 years of experience in data, analytics, identity and digital marketing, including at Acxiom, has spent the last 7 years at Experian covering senior leadership positions in business development, partnerships and propositions development. He has a track record in business development and growing international relations with brands and media players including Google and Amazon in Europe and some of the largest media agencies in the UK.

Alex Tonello said: "I am thrilled to be joining Fido in such a critical expansion phase. Fido has been having tremendous success in the domestic market and I am most excited about the huge international potential of Fido’s use cases spanning digital marketing, fraud prevention and digital credit scoring. I am looking forward to developing the brand and client network across key international markets".

Commenting on the appointment, Marko Maras, CEO said: "Alex is a recognized leader in the marketing and credit information services industry who has helped shape commercial and business development strategies at top multinational corporations. His unique expertise in distributing both marketing and financial tech solutions makes him an invaluable addition to the Fido team at such an important time for our business".