Fido launches Fido Phone to boost phone number scoring & analytics

07 Mar, 2022 - 12:00 · 1 min

Fido's API-driven approach helps enterprises identify fake accounts, inform risk models, and enrich CRMs with accurate phone data.

Milano (Italy), March 7, 2022 – Fido today announced the availability of Fido Phone, a powerful risk scoring API fueled by phone intelligence to help companies balance a seamless user experience with robust fraud detection capabilities. This solution helps solve both of these challenges by allowing organizations to confidently assess risk, approve transactions faster and more effectively detect fraudulent activities.

The phone number is a unique global identifier that unlocks digital engagement and transactions in every industry because it is one of the most commonly used means of communication between businesses and consumers. Fido Phone works with other Fido products to supplement overall risk management.

Fido Phone can be part of a comprehensive customer risk assessment that:

  • Increases top-line revenue by auto-approving more legitimate consumers
  • Identifies and blocks suspicious users at the very beginning of the onboarding process
  • Gauges the risk associated with a consumer's phone number through a phone risk score

Fueled by continuously updated global digital insights, the Fido platform gives companies risk decision confidence that is always improving.

"Consumers want to connect through an increasing number of channels and they expect a consistent, frictionless experience each time. However, businesses are often pulled between the tensions of deterring fraud and trying to deliver the best user experience," said Marko Maras, CEO of Fido "We believe it's possible to do both. All you need to do is provide a phone number to Fido Phone and you’ll receive valuable information, including phone data and network signals, to help you validate and determine risk."